Your Someday is Here – Campaign
Brochure + Display Ads
About This Project —
Developed new concept for Collette's Trip of a Lifetime campaign. This year's theme was "Your Someday is Here", meant to invoke a sense of urgency in each traveler to make their ultimate dreams come true right now. This collection of tours is curated to showcase the most luxurious, "bucket list", adventurous trips in Collette's lineup. My concept was to keep the tour spreads simple and aspirational by maintaining tonal similarities in the imagery and adding illustrations that elicit the feeling of each destination. I also developed a series of display ads to go alongside the print piece. Paired with inspirational copy, this piece is meant to inspire travelers to stop dreaming and just go.
Check out the e-brochure here.